Tuesday, 2 May 2017

4 Rules to Keep in Mind While Designing a Business Card

Is it easier to take the time to input phone numbers and emails into your phone? Or simply exchange business cards?

Although we all are working in paperless offices the meek business card is still a mainstay of business. If you are not giving out your business card to prospective clients, you’re missing out on right set of circumstances for marketing. A physical business card not only allows you to make a personal connection when you meet someone for the first time, it also makes your brand more indelible–if done right.

To stand out you need to create a design that looks fantastic, and helps you differentiate yourself. By creating an effective card you can elevate your business above your competitors before the prospect has ever seen your website.

By following these four business card rules you can make sure your business card supports your brand and performs well for your business.

1. Simplicity is key — avoid the tricks and ruse.

Even when creating your own business cards, the design principle of “less is more” is still a good rule to follow. Business card layout ranges from traditional and straightforward to innovative and visually striking. Typography is an essentialcharacteristic of your business card, which should be carefully thought over. Even the smallest change in typography can have a dramatic effect on your business card. It’s best to select an expert graphic / web designer for your jobs. So check it How to hire best web designer online?

2. Include Only the Most Important Information

Be deliberate about the information you include and keep clutter to a minimum. You don't want the most important bits of information getting lost in a mess of words and numbers. You need your name and job title on the card, along with the name of your company or what you do. There is very limited space on a business card, so by limiting the amount of textual information, the overall design will be cleaner and easier to read.

3. Stick to the standard size.

It may seem easy to make your card stand unique from the crowd, but more than likely you'll get your card tossed just because it won't fit in someone's wallet. Remember, the idea of the business card is give them reference information. So it’s best to create a design that stands out while fitting within those dimensions.

4. Get Them Professionally Printed

This seems like an obvious tip, but don’t overlook the importance of using professional designers, printers, and photography. Business card is always a part of your first impression; you don’t want to present something that’s complex, poorly designed, or unqualified. The card should be a reflection of your business. It should seamlessly convey who you are, what you offer and value.

The author of the blog is working as a freelance web designer cochin keral area. Alos offers business card and brochure graphic design services.

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